Strategic Marketing

Lately when I look at my account history for my Citibank card, there are inline ads that appear below some entries. If you like gas at Chevron, you’ll LOVE gas at Texaco. Yes, this is pretty annoying.

They’re still trying to convince me to Go Paperless. I guess these ads are yet another of the great benefits I will experience if I agree to get only online statements. Where do I sign up?

Today I found a particularly humorous combination of ads. Pay attention to the line above each ad. Barnes & Noble should be thrilled to see they’re getting what they paid for! And no, I have not been buying Twilight journals.

Citi Inline Ads

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One Response to Strategic Marketing

  1. TheMoshPit26 says:

    Are there any other known similarities between you and lemmings? =) Have you bought anything recently from Borders?

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